Case Study
Game For Success
GAME FOR SUCCESS CHALLENGE In a carrier arena crowded with savings offers, how do you get your plans to connect with Hispanic audiences? SOLUTION You make the right creative call with a game experience that literally let users cut bills in half. With every swipe, players rang up points and discovered how to score cheaper plans. 1.8% EXPANSION RATE 1 2.6x Benchmark 44.5% ENGAGEMENT 1 12x Benchmark 33% GAME COMPLETION 1 3.8x Benchmark TELECOM Source: 1 Kargo Metrics