Case Study

Game For Success

Game For Success

Pages 1 Pages

GAME FOR SUCCESS CHALLENGE In a carrier arena crowded with savings offers, how do you get your plans to connect with Hispanic audiences? SOLUTION You make the right creative call with a game experience that literally let users cut bills in half. With every swipe, players rang up points and discovered how to score cheaper plans. 1.8% EXPANSION RATE 1 2.6x Benchmark 44.5% ENGAGEMENT 1 12x Benchmark 33% GAME COMPLETION 1 3.8x Benchmark TELECOM Source: 1 Kargo Metrics

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