Amplifying big content from smaller partners, Activate Studio delivers 2X target impressions for Vivino Vivino aims to make wine discovery and purchase fun, accessible, and effortless for all wine consumers — from the wine-curious to the wine enthusiast. To reach this broad audience, Vivino sought content creators to educate wine drinkers in a fun and approachable way, preferring not to overspend on mega-status partners. The brand teamed up with Activate Studio to identify the right mix of creators and achieve its key goals: ? Promote the Vivino app’s unique features, including its taste profile, wine scanner, and personalized recommendations ? Amplify posts that drive traffic to the Vivino website for conversion ? Capture high-quality content that demonstrates how to use the ap

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