The report forecasts $1.1T in global tech and media growth by 2028, led by B2B software and consumer internet. Americans will spend 13+ hours daily on tech and media, with "Super Users" (24% of adults) driving outsized engagement and spending. Generative AI is transforming search and content discovery, expected to reach 36M U.S. users by 2028. eCommerce will grow by $3T globally, with retail media hitting $100B. Gaming will surpass 3.5B users and $200B in revenue, while spatial computing, social video, and live events also expand rapidly. Generational divides and AI-driven personalization will shape future engagement and monetization.

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