STRATEGIC BRANDING WCHQ – STRATEGIC PR COUNSEL To organize a progressive statewide consortium of quality improvement-driven healthcare organizations, employers and employees by establishing a common set of quality and cost measures to be publicly reported in a Performance & Progress Report. Internal members of the organization, other leading health care organizations in Wisconsin, business leaders, physicians, health care professionals, public officials, consumers and news media. Bottom Line developed a logo and tagline for the Wisconsin Collaborative for Healthcare Quality (WCHQ) to establish the organization’s visual identity. We coordinated the public and government relations staff at each of the member organizations by creating a Board of Directors, Executiv

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