STRATEGIC MEDIA RELATIONS WAUWATOSA SCHOOL DISTRICT – VIRTUAL ACADEMY To increase enrollment for the Wauwatosa Virtual Academy Statewide school (WVA), a new offering of the Wauwatosa School District. Prospective families with children in grades 6 through 12 throughout the state of Wisconsin. In eight weeks, we worked closely with the client to increase awareness of its statewide online education program, specifically to promote WVA’s informational sessions in seven cities – Milwaukee, Racine, Wausau, Marshfield, Stevens Point, La Crosse and Eau Claire. We used targeted media relations strategies to help the client achieve its goal. For each of the information session locations, the BLMPR team created media lists, wrote and distributed news releases, and place

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