Feature Friday: American School of Paris Fuels Social Media with User-Generated Content While social media marketing has been around for nearly a decade, some schools are still struggling to find the time, budget, and resources to build and maintain a sustainable, successful strategy. With multiple target audiences — including current and prospective students and parents, young alumni, athletes, artists, etc. — it is easy for a school to feel overwhelmed by the beast of a project like this, and even more so disappointed by Facebook's decline in organic engagement due to ads. With social media's complexity more than apparent, one of the easiest social media platforms to tackle with success is Instagram. The strategy is simple: post great photos and videos, every day. While algorithms are i

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