Shanghai American School Website Redesign Case Study I thought I’d run a test: how long would the homepage on the new Shanghai American School website keep me engaged? Stopwatch clocks me a good five minutes later, a hefty 100% more than any other homepage I’ve visited recently. If there is an equivalent of a book you can’t put down, that’s this website. A digital page turner! The homepage tells such an in-depth story by bringing together so many elements — stunning videos, animation, images, and infographics — with places to dig in even more. Design, layout, presentation — the creativity and imagination extend far and wide, or down and deep as it were. Shanghai American School (SAS) is an independent, not-for-profit international school located in Shanghai, China. Founded in 1912, SAS ha

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