American Pistachio Growers | OpinionMatters Objective American Pistachio Growers is a voluntary trade association that represents pistachio growers, processors and industry partners in California, Arizona and New Mexico. The association was looking to gain an understanding around the awareness and knowledge of amateur athletes with regards the nutritional value of nuts and in particular pistachio nuts. Strategy Opinion Matters undertook quantitative research into 150 participants in certain key amateur sporting events due to take place in 2014. The research looked into the nutritional value of pistachios, asking athletes if they were aware of different aspects and from this, what nutritional aspects of pistachios would affect their propensity to purchase. Result The results provided APG wi

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