THE SOLUTION THE SOLUTION American Greetings adopted ion in order to increase agility, speed-to- market, specicity and to ultimately improve conversion performance to lower cost-per-customer-acquisition. With ion's platform, AG Interactive can easily create, test and optimize landing pages without IT resources. ion’s team worked closely with AG Interactive marketing manager Tessa Fraser to launch and test alternative landing experiences that were specic to market segments and trac sources. Within the rst 3 months of testing with ion, American Greetings moved from a single, optimized landing page to over 40 unique landing pages, each context-specic to its source of trac. Three entirely dierent design formats were tested with 12 dierent price points across over 200 dierent audience

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