SOLUTION SOLUTION Obility proposed the adoption of the ion platform for the creation, deployment, and maintenance of the many custom landing pages required. Working closely with Xactly’s digital marketing department, Obility developed a detailed deployment plan for custom landing pages that matched the granular PPC account structure that Obility had created. Instead of Xactly creating the landing pages using internal resources, Xactly and Obility collaborated to create a suitable basic page template and produce page copy with direct relevance to each ad group’s keyword list and the PPC ads Obility created for them. Obility would then create and deploy these landing pages in ion, with a tightly targeted, custom landing page for each ad group. Obility also took advantage of ion’s testing cap

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