Case Study

American Beverage Marketers Optimizes In-store Execution

American Beverage Marketers Optimizes In-store Execution

Pages 6 Pages

American Beverage Marketers Optimizes In-store Execution Region: Region: Worldwide Company Size: Company Size: Medium Enterprise Industry: Industry: Consumer Packaged Goods, Beverage Function: Function: Retail Audits, Field Sales Optimization, Retail Execution Management OverviewAmerican Beverage Marketers (ABM) is a leading distributer of premium cocktail mixes, found in retail stores, restaurants, and entertainment establishments. Headquartered in New Albany, U.S.A, American Beverage Marketers have products in locations throughout the Americas, Europe, Asia, and Australia. ABM was measuring store-level retail execution and sales performance by manually collecting data from excel les and miscellaneous emails. Looking to improve e ciency, ABM partnered up with Flownity, a proven

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