Bacardi Optimizes Retail Data Collection Headquarters: Headquarters: Miami, FL Sector: Sector: Consumer Packaged Goods Function: Function: Sales Channel Management Solution: Solution: Flownity Actions Benets: Benets: Retail advantage through higher quality of data for capturing brand metrics and immediate business intelligence to act in a timely manner Challenges Bacardi is one of the world's leading spirits and wine producers. The $5.5 billion brand sells over 200 million bottles per year in nearly 100 countries. Bacardi U.S.A., Inc. runs national surveys multiple times a year capturing store-level information that is a key indicator of retail performance. In the past, a paper form was used to gather information on inventory, branding, shelf positioning and competitive product

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