CASE STUDY AVATAR CASE STUDY: AVATAR Research reveals the power of Avatar’s multi-screen advertising The science-fiction movie Avatar made history as the highest- grossing film ever, debuting first place on the big screen with $77.3 million in ticket sales on its opening weekend. But before Avatar became a multibillion dollar worldwide phenomenon, the paradigm-changing 3-D film faced the same critical challenge as most other movies —generat

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