Alternate Architecture Client: GoCompare.com Market: UK Campaign URL:https://www.gocompare.com/home-insurance/alternate- architecture/ Some of the most iconic landmarks in the world had rejected designs that look a lot different from the recognisable designs we know and love today; can you imagine a giant Elephant in Paris? In Alternate Architecture we took the original designs for a number of iconic buildings and compared them with the sites as we all know and love them today. Objectives GoCompare.com are one of Verve Search’s longest standing clients. They increased our budget, asking us to create a campaign for their Home Insurance products that would: 1. Achieve top-tier, authoritative, editorially valid links that increase site authority.2. Deliver LinkScore results of over 1000 poin

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