24 Hour London Client: Lenstore Market: UK Campaign URL: https://www.lenstore.co.uk/vc/24-hour-london See London like never before! Verve Search worked in partnership with Nikon and the Canary Wharf Group to produce this 8 gigapixel, 24 hour time-lapse photo of the London Skyline. This beautiful and detailed view of the city is the very first of its kind. Objectives The objectives set by Lenstore were to: 1. Achieve top-tier, authoritative, editorially valid links that increase site authority. 2. Deliver LinkScore results of over 1000 points. 3. Support and increase brand recognition efforts through coverage, social and print. 4. Grow organic traffic and revenue sitewide and, in particular: for the strategically and commercially important ‘contact lenses’ page; improving rankings for the 1

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