Historic London Client: Expedia Market: UK Campaign URL: https://www.expedia.co.uk/vc/historicLondon Using Google’s Streetview functionality, we overlaid 100 year old photographs above the current sceneries to create Historic London. This enables users to peruse the bustling streets of London to see how some of the most famous parts of England’s Capital looked as far back as 100 years ago. Objectives Expedia approached Verve Search asking us to create a campaign that would: 1. Achieve top-tier, authoritative, editorially valid links that increase site authority. 2. Deliver LinkScore results of over 1000 points. 3. Support and increase brand recognition efforts through coverage, social and print. Strategy Our plan was to create a simple, engaging gallery featuring historic images of key pl

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