Billionaire’s League Client: GoCompare.com Market: UK Campaign URL: http://www.gocompare.com/money/billionaire-league/ For the first time ever we took decades worth of financial data on the richest people in the world to create a piece of branded content that would tell incredibly simple, yet compelling stories. Objectives GoCompare.com approached Verve Search asking us to create a campaign that would: 1. Achieve top-tier, authoritative, editorially valid links that increase site authority. 2. Deliver LinkScore results of over 1000 points. * 3. Support and increase brand recognition efforts through coverage, social and print. Strategy Our strategy was to create a data based campaign, using data from rich lists over the last 20 years and draw out key insights about the make-up of a billio

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