Telecom Giant Vodafone Successfully Scales Personalized Campaigns to Double Conversions Case Study The Vodafone Story As the eighth-largest business listed on the London Stock Exchange, Vodafone’s global telecommunications company ranks fifth in revenue worldwide. Vodafone owns and operates networks in 26 countries, with partner networks in 50+ additional countries, and serves Asia, Africa, Europe, and Oceania with more than 469.7 million connections. With over 1 million downloads, the My Vodafone App is designed to make it easy for users to manage their account, monitor usage, pay bills, submit service requests, collect rewards, access personalized deals, and more. In order to connect with their millions of customers and provide the best possible user experience, the My Vodafon

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