We were delighted to discover Insider’s AI-backed Recommendation Engine. It made it simple to understand the behaviour of users who had previously been unknown to us, using data that we already had at our fingertips. Not only were we able to effortlessly achieve our goal of increasing the number of pageviews and the CTR for new users, but Insider also helped us optimize our article page, to drive even greater results. The outcome far exceeded our expectations and we are really excited about continuing to work with the experts at Insider to see what we can do next. Karim Morgan Head of Digital Operations Al Arabiya Increased CTR by 200% Using Insider’s Recommendation EngineAl Arabiya is a Saudi-owned pan-Arab television news channel broadcast in Modern Standard Arabic. Based in Dubai,

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