CHALLENGES Despite recognizing LinkedIn as an important business development resource, the Akkroo sales team didn’t have a cohesive structure around using the platform for prospecting and outreach. NEW APPROACH Akkroo specializes in helping businesses capture leads at events and follow up with personalized engagement. Adopting Sales Navigator helped the company apply these same principles to its own sales strategy, identifying and engaging qualified leads with customized, value-driven outreach. “Now I can focus on having really personalized conversations, because I can quickly and accurately pinpoint the right person to speak to at the company I’m reaching out to — it only takes seconds.” RESUL TS Using Sales Navigator, Akkroo’s reps have been able to spend less time searching f

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