OVERVIEW Air New Zealand is the national airline of New Zealand. Based in Auckland, the airline operates scheduled passenger flights to 22 domestic and 29 international destinations in 16 countries. OBJECTIVE Each year Air New Zealand selects a product to reward their high- est value customers. They were looking to select a gift that was technologically driven, environmentally friendly and had a level of value and use suitable for their busy executive clients. STRATEGIC SOLUTION Air New Zealand discovered the original PowerStick and purchased several thousand black chargers with the Koru logo. The PowerStick was so popular it sold out well before the deadline. Due to its popularity, the PowerStick went on to also retail through the Air New Zealand Frequent Flyer Magazine and in every

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