OVERVIEW The Boston Scientific Corporation is a worldwide developer, manu- facturer and marketer of medical devices whose products are used in a range of interventional medical specialties. Boston Scientific is dedicated to transforming lives through inno - vative medical solutions that improve the health of patients around the world. OBJECTIVE Boston Scientific were hosting 2,500 members of their sales teams at a national sales meeting. They wished to give each attendee a gift that represented a unique piece of technology. STRATEGIC SOLUTION PowerStick proposed numerous unique technology items that fell within Boston Scientific’s budget range. While the product was outside of the budget range, PowerStick also proposed its brand new Mosaic media player, streamer and charger. Jack Na

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