Case Study

FORDPASS

FORDPASS

Pages 1 Pages

OVERVIEW FordPass® is a new platform that will empower people to rethink the way they move. Through a collection of personal, digital and physical solutions, FordPass will provide more mobility options than previously thought possible. The FordPass Marketplace will be a one-stop mobility marketplace for a range of solutions to make driving easier — from vehicle controls on properly equipped vehicles, to smart parking reser- vations. Additionally, a team of experts will be available to help provide FordPass mobility services via live chat or phone through FordGuides. What’s more, FordPass Perks will recognize members by providing exclusive access to experiences and merchandise to make mobility more rewarding by working with PowerStick.com and others. OBJECTIVE As an integral part o

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