Executive Summary AIMIA, headquartered in Quebec, Canada, is a global leader in customer engagement and loyalty solutions for leading retail, CPG, travel & hospitality, financial services and entertainment brands. AIMIA’s solutions help brands identify where their customers fall in key milestones along the customer journey, influencing touch points along that journey. A new methodology called SmartJourney® helps predict gaps in this journey, identify at-risk revenue or new growth opportunities. Building such complex loyalty solutions can be a very daunting effort involving business, data science, engineering and IT teams. It requires building sophisticated machine learning models, iterating them with the right datasets, deploying them in their customer environments and eventual

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