Case Study
Hortifrut Optimizes Distribution of Blueberries with AI
Executive Summary Hortifrut, based in Chile, is the largest producer of blueberries in the world and operates farms in Peru, Chile, Mexico, Argentina, the United States, Spain, Morocco, and China, with distribution of fruit across 37 countries. Hortifrut addresses 25% of the world blueberry market and is using Driverless AI to make distribution decisions across their expansive operations. They are able to predict the quality of the blueberries from origin to final destination, increasing the consumer experience, and increasing revenue. Challenges Transporting fruit from the farm may take weeks, so Hortifrut had to predict the quality of produce upon arrival. Not being able to do this accurately can impact customer experience and revenue loss. But getting such predictions accur