A+E Networks Drives New Audience to Watch Re-Imagining of “Roots”
A+E Networks Drives New Audience to Watch Re-Imagining of “Roots”
3 PagesA+E Networks Drives New Audience to Watch Re-Imagining of “Roots” HISTORY Channel's “Roots” Challenge A+E Networks’ HISTORY channel sought to drive audiences to tune in to the re- imagining of the hit television series “Roots,” while focusing on targeting a younger demographic. The original “Roots” aired in 1977 and was the second- most watched television finale in history, watched by over half of the US population. However, 2/3 of the current US population wasn’t born when the original series aired, and young viewers weren’t aware of the series. HISTORY set out to demonstrate the modern relevance of “Roots,” generate word-of-mouth buzz, and introduce a new, younger audience to the network. Strategy Resolution Media designed a holistic strategy to deliver on A+E Networks’ threekey challeng
