1 / 3 arca.com Advia Credit Union Advia Credit Union Needed Technology to Engage More Effectively with Members What’s in a company’s name? On first glance, often the meaning isn’t readily apparent, but when studied it can offer a glimpse into the company’s culture. Take a look at one of the most famous brands in the world—Nike. In Greek mythology, “Nike” was known as the winged goddess of victory, a perfect icon for the brand. For Advia Credit Union, quite a bit of thought was put into developing a name that adequately represented its core bet In the end, Advia was revealed in a key company value statement: experience the advantage via innovative financial solutions. “Technology plays a very important role in our credit union service delivery to our members,” said Nancy Lo

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