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Advertising ROI analysis enhances marketing planning for a Fortune 100 CPG company

Advertising ROI analysis enhances marketing planning for a Fortune 100 CPG company

Genpact
Pages 2 Pages

PROCESS • ANALYTICS • TECHNOLOGY GENERATING CONSUMER GOODS IMPACT Case Study Advertising ROI analysis enhances marketing planning for a Fortune 100 CPG company A leading U.S. based CPG company wanted to develop the annual sales and marketing plan for a laundry care product using marketing spend ROI analysis. Business challenges • Collection and analysis of spend data from disparate sources in time to determine next year’s plan • Earlier

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