McKinsey's report on digital and AI transformation in consumer packaged goods (CPG) outlines high-value areas for AI integration. AI adoption in CPG has surged, with 71% of leaders utilizing it, but no player has fully scaled. Key impact zones include customer insights, demand shaping, and channel management, particularly in food and beauty sectors. For example, AI-enhanced consumer profiling reduced stockouts by 40% and inventory by 35% in a personal care company. AI can add $160–$270 billion in annual profit globally, with effective integration potentially lifting EBITDA margins by 5-15%

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