CUSTOMER SUCCESS STORY Advancing Trojan Family Weekend through strategic event marketing. 168% 9% 34% increase in mobile app adoption increase in tailgate ticket revenue increase in session offerings Check out videoUniversity of Southern California Event Marketing At the University of Southern California’s annual Trojan Family Weekend, over 4,000 students and family members come together for an incredible four-day experience. The self-funded event relies entirely on ticket sales and sponsorship opportunities. The Cultural Relations and University Events department manages over 300 additional events throughout the year. Scaling USC’s Event Marketing Strategy USC saw impressive growth in registration and attendance after adopting Cvent’s Event Marketing and Management, OnArriva

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