Marketing Solutions Challenge ? Raise the profile of the ADP brand ? Highlight company expertise beyond payroll and benefits administration ? Increase engagement and viral reach Solution ? LinkedIn Company Page ? Targeted Sponsored Content Why LinkedIn? ? B2B focus and audience ? Social tools promote content sharing ? Customization of Company Pages helps build brand image Results ? In one year, ADP Company Page followers double to 85,000 ? Company Page impressions increase from 300/month to 1.3 million/month ? Non-employee followers of ADP LinkedIn Company Page are now 70 percent of audience ? LinkedIn is the number-one social reference back to ADP .com Surfacing thought leadership ADP is known to many for its long history of providing payroll solutions to organiz

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