CLIENT InfiStar is a leading provider of marketing and risk management solutions for credit card issuers, focusing on smaller, local or regional financial institutions without their own credit card infrastructure. The company began with just five client banks and credit unions, each with its own database of customers. By 2006, InfiStar’s client list had grown to over 160 banks and credit unions. CLIENT CHALLENGE As InfiStar’s client list grew, they needed to create a marketing data environment that would function efficiently no matter how many clients participated in a given mailing. The goal was to combine the client mailing lists into a single laser/lettershop template to keep each bank or credit union’s production costs down, while customizing the copy, logos and graphics for

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