LinkedIn Case Study Targeted video campaign encourages business travellers to explore Abu Dhabi The solution: An immersive, targeted campaign DCT created a series of ‘made in Abu Dhabi’ experiences designed to appeal to two of its key audience pools: ‘business travellers’ and ‘culture vultures’. Corresponding videos were also produced to match these experiences, bringing to life everything from the city’s scenic golf courses and futuristic, soaring skyline, to its vibrant coffee houses and cultural diversity. Next, precision targeting with LinkedIn Website Demographics identified which audience groups were engaging with this content on the DCT website (www. visitabudhabi.ae). This granular data was then used to connect the most relevant experiences and videos to the right p

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