Case Study

Achieving 15 Percent Buyer Response Rates on Lead Generation Campaigns

Achieving 15 Percent Buyer Response Rates on Lead Generation Campaigns

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Challenges Solutions Results ? Won over $200,000 worth of new business and secured opportunity for additional orders through Ariba Discovery ? Established new relationships with prospective buyers ? Expanded access to previously unavailable accounts ? Cost-effective lead generation with high buyer response rates of around 15 percent compared to one or two percent for email campaigns ? Buyers typically add B&H to their list of

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