Achieved Higher Conversion Rates & Customer Acquisition at a Lower Cost
Achieved Higher Conversion Rates & Customer Acquisition at a Lower Cost
1 Pages“We saved the AHM business $1.9m in media costs, while generating more acquisitions and a better conversion rate. ” Achieved Higher Conversion Rates & Customer Acquisition at a Lower Cost Challenge AHM repositioned itself as a no-nonsense health insurance provider To coincide with the website relaunch we were briefed on a campaign to drive tra?c and customer acquisition to increase market share and the total volume of new customers Consumer AHM’s audience are predominantly a young demographic, early 20s – 34, who are budget conscious, online savvy and looking for a mandatory health care solution Strategy To increase engagement, quotes and customer interaction through engaging ad copy on search engines and the Google Display Network, driving three main areas of visibility, tra?c acquisition
