Case Study: AccuBase Connect Casual Dining Restaurant’s New Menu Tasting Program The Objective: This Casual Dining brand’s marketing program merged traditional email marketing tactics with AccuData’s superior data technology found only in AccuBase Connect. The Challenge: When this casual dining restaurant revitalized its menu in January 2014, it sought to introduce the new menu items and spark a flurry of interest by offering customers complimentary tastings. The goal was to invite their most engaged customers into the restaurants to experience the new menu. Subsequently, AccuData’s goal was to facilitate the marketing technology behind this program. The Discovery: During the initial discovery phase, in partnership with the client’s integrated marketing team,

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