Case Study

Rafferty’s is a casual dining restaurant chain

Rafferty’s is a casual dining restaurant chain

Pages 4 Pages

CASE STUDY Restaurant Rafferty’s is a casual dining restaurant chain started in 1981 in Bowling Green, KY. Their goal is simple - “We want you to come back”. Their food is made from scratch and their focus is making customers happy. • Staying top-of-mind in a highly competitive restaurant industry. • A digital loyalty program that is extremely easy to sign-up for customers and easy to maintain for their restaurant staff. • A customer rewards program free of apps, punchcards or swipecards. • Needed a simple, effective method to promote deals & special offers. Rafferty’s found the ideal solution in using TL Connects’ Engagement Platform. Customers are able to sign up in less than 20 seconds using their mobile phone at an iPad kiosk, check in at every visit to earn rewards and opt-in to

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