Summary Facing increased competition, a Nordic telecom giant turned to Accenture for help after customer churn peaked and telemarketing campaigns delivered weak results. Powerful analytics put the company back on track to high performance with data- driven, customer-centric marketing campaigns. Accenture Analytics Helps Nordic Telco Reduce Churn and Improve Returns from Well-targeted Marketing CampaignsHow Accenture helped Drawing on extensi

Join for free to read