Accelerating multi-channel innovation to reduce customer effort for The BGL Group
Accelerating multi-channel innovation to reduce customer effort for The BGL Group
2 PagesDigital sits firmly at the heart of any successful customer engagement programme. One organization that’s actively putting this into practice is The BGL Group – a European financial and legal services organization and the company behind leading brands such as Budget, Dial Direct, Bennetts and comparethemarket.com. Working closely with its technology partner Sabio, BGL Group operates an innovative ‘Hot House’ approach to accelerate innovation and digital channel take-up across the organization's multiple businesses. Privately owned, the BGL Group was initially founded in 1992 as an insurance underwriter.
