Accelerating Analytics in the Cloud for Customized Mobile E-Commerce The Challenge The Solution Myntra, a division of Flipkart, is a leading fashion retailer in India offering customers a wide range of merchandise through a mobile application. An analytics pipeline in Amazon Web Services (AWS) cloud processes customer data to make recommendations, present ads, and deliver other aspects of a tailored experience. Myntra deployed Alluxio to provide a virtual data layer connecting AWS S3 to the analytics pipeline to accelerate data access and enable faster customer response and interactive business intelli- gence. Myntra addressed their challenges by deploying Alluxio as the shared data layer for all of the intermediate stages in the data pipeline. By reading and writing data in Alluxio,

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