The guide outlines strategies for publishers to streamline ad sales management by unifying disparate data systems and automating processes. It emphasizes the need for visibility into inventory and performance, using integrated platforms to reduce manual tasks and improve efficiency. The guide also highlights the importance of real-time campaign optimization and maintaining a human touch in interactions. As advertising becomes more complex, the guide recommends future-proofing platforms to handle emerging challenges, including privacy compliance and new advertising formats like those in the metaverse.

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