Gradient Works' guide on lead distribution, also known as lead routing, assignment, or management, offers comprehensive resources for both new and experienced marketing and sales teams on effectively handling leads. Covering basics like what is lead distribution and lead-to-account matching to advanced topics such as round robin and Salesforce lead assignment rules, it's designed to be navigated as needed. The guide emphasizes the importance of quick lead contact, automated matching processes, and focusing on account-based marketing principles, aiming to streamline lead management and improve sales outcomes.

Join for free to read