50% 50% 50% 50% CLIENT VALUE EXAMPLE RETAIL COMPANY CHALLENGE A well-established UK retailer with high customer satisfaction scores had been through a recent period of significant investment in several of its high value fascias and wanted to put a value on understanding the link between customer satisfaction and sales and to determine whether indeed this was consistent across all its fascias. RESULTS CFI Group went to work and through its financial linkage analytics, identified that there was indeed a stronger link between customer satisfaction and purchases from high value fascias (so money well invested!). In fact customers shopping in high value fascias were shown to have 1.5 times the spend potential from a 1 point change in CSI compared to those shopping the lower value fascias.

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