Problem How does a well-established studio introduce its fan base to its latest character? Solution Use large format executions to make the new character a house- hold name. Background The PIXAR brand is well-established as the gold standard in animation, so each successive film has to deliver on those expecta - tions. This time PIXAR was working with a character who was not intrinsically relatable. A robot from the future does not elicit an instant connection the way superheroes, dolls, cars, fish, or even monsters in your closet do. Successful PIXAR characters evoke an emotional response with all age groups, so the studio needed a way to humanize Wall-E into a relatable character. Objective Disney/PIXAR’s Wall-E presented two inherent obstacles. First, the film had to create its

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