£ £ £ £ £ CFI GROUP UK HELPS £ £ BANK INCREASE CUSTOMER ADVOCACY £ £ £ AND RETENTION £ £ £ £ £ CLIENT VALUE EXAMPLE BANKING CHALLENGE A leading UK financial institution had a strategic objective to become the destination bank for the high value mass market customer. The company leveraged CFI Group’s predictive methodology, setting operational targets to improve customer advocacy within the sector. SOLUTION CFI Group helped the company determine what was most important to its customers, allowing the company to best utilise available resources to encourage desired customer behaviour. With confidence from CFI Group’s analytics the company went on to invest in the following key operational areas: Communications: Refreshing the format of their above-the-line brand advertisi

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