50% 50% 50% 50% CLIENT VALUE EXAMPLE RETAIL COMPANY CHALLENGE A renowned international retail brand with UK headquarters was able to attract high traffic to its online channel, however, its main challenge was to decrease dropout rates and increase conversions. The brand engaged CFI Group to find out what matters most to their online shoppers and identify key areas of website improvement to enhance the online user experience. SOLUTION CFI Group worked closely with the brand to understand the connection between online customer satisfaction and their behaviours, both for those who transacted online and those who dropped out. CFI Group’s predictive science revealed that improving customer satisfaction with the technical aspects of the website (i.e. speed of page loading, search functionali

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