Case Study: Financial (Cross-Screen) A Smart Investment The Challenge An online financial planning company was looking to increase account sign-ups through strategic marketing tactics. Results A Cross-Screen Addressable campaign proved to be a very effective strategy. • Households exposed to both TV and digital ads generated a +102% lift in account sign-ups vs. the control, and a 16% lift over households that just saw a TV ad. • Households exposed to only a TV ad generated a +73% lift over the control. Execution: Addressable To reach the same target audience across multiple devices and platforms, Xandr ran a 6-week Cross-Screen Addressable campaign. Personalized ads were delivered via Addressable TV to targeted consumers within premium TV content at the household level. Simu

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