Case Study: CPG In the Aisles and Off the Shelves The Challenge Battling a crowded marketplace, a well-known CPG brand was looking to drive sales for one of its household products and increase share from among numerous competitors. Results Shoppers raided the aisles! The Addressable campaign proved to have a hugely positive effect on sales and market share. • The target segment delivered a sales lift that was a massive 519% lift over the national buy rate. This means that target households who saw the ad spent over $5 more than the average household. • The target segment also saw a 9% lift in sales compared to the control group. • During the reporting period, the client’s share of purchases ($) increased by 0.68%, while competitors increased minimally or decreased. Execution:

Join for free to read