+200% Lift +87% Lift +25% Lift +8% Lift Case Study: Travel/Tourism Making Waves The Challenge With many vacationers preferring the high seas, an abundance of cruise lines have been entering the marketplace. One such widely recognized cruise company wanted to ensure their brand stood out among consumers, opting to use their ad spend to increase awareness and recall. Results The Addressable campaign turned the tide for the cruise line, elevating the brand’s position in awareness and recall metrics. When comparing the target group vs. the control group, the campaign generated: • 200% surge in Unaided TV Ad Awareness • 87% lift in Aided TV Ad Awareness • 25% growth in Aided Ad Recall • 8% uptick in Aided Brand Awareness Execution: Addressable The strength of a brand grows most when co

Join for free to read