Case Study: Auto From Off the Lot to On the Road The Challenge A leading auto manufacturer was seeing a decline in sales for their full-size luxury SUV, with research showing that many consumers were instead purchasing competing luxury SUVs. As a result, the auto brand set out to engage and influence potential car buyers effectively to increase sales. Results Xandr partnered with trusted 3rd party vendor IHS Polk to measure sales of the SUV. These sales were then compared against a control group (10% of households within the target segment that were NOT exposed to the Addressable ad) to determine ad impact. • The target group outperformed the national buy rate by 518%, indicating the effectiveness and accuracy of Addressable in reaching and influencing audiences. • In th

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